How to Solve Your Copywriter Headache?

by Lungile Sojini

There are more freelance copywriters than there is work for them. Good thing when you need one, and are prepared to sift them on job networking sites like Skillpages.

Chances are that 10 or even more copywriters will answer to your

“I need a copywriter to help me with this and that”.

Variety – we all know – is the spice of life but as a local plumbing company radio ad cautions: Don’t let the finding get into the way of the doing.

Meaning, let’s say you get 10 responses from 10 different copywriters, how do you go about choosing one – only one?

Here are five things to consider:

1. Time: How quick will they be to give you the final copy is the question to ask yourself, or better yet, your copywriter. For example, a 500-word might take from 20, 30, 45 minutes to 1 hour. Depending on how large your project’s gonna be, you can possibly tell your copywriter to hand in the project in quotas. But at the end of the day the thing is to agree with each other on the time frame.

2. Experience: How long have they been in the copywriting industry or what work they have been able to do in whatever time they’ve had in their creative careers is another all-important question to consider when picking your own freelance copywriter.

3. Price: Are they affordable or will they be willing to lower them prices? If not, they might not be the ones for you. Cause at the end of the day you need someone who’s open minded to the level that he/she can put him/herself in your financial shoes. In other words, as in a local insurance company Outsurance’s slogan: We’ll bend for you backwards.

4. Profile Pic: This might not be that important, but on second-thoughts, or when you really think about it, the profile pic of your next freelance copywriter has to be taken into consideration. While it boils down to discrimination, choosing a beauty or one super-hunk for a copywriter might not be a bad idea. Looks can be deceiving blah, blah, blah… but a good-looking, or appropriate looking copywriter is someone to be trusted, hey?

5. Your gut-feeling: Call it instinct or whatever you will, it all comes to one thing: What makes them unique? Is it their name? Their profile bio? Anything! But remember: Don’t let the finding get into the way of the doing.

Good luck in your search, and thanks for reading. Until next time, peace!